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Jan 12, 2016

Benjamin Moore Color of the Year? White

Architects and other minimalists must be dancing in the streets now that Benjamin Moore has announced that the 2016 Color of the Year will be, wait for it, white—Simply White OC-117, to be exact.

“The color white is transcendent, powerful and polarizing – it is either taken for granted or obsessed over,” says Ellen O’Neill, Benjamin Moore creative director. “White is not just a design trend, it is a design essential. The popularity of white, the necessity of white, the mystique of white is quantifiable in our industry.”

The company says it Color Studio forecasts color trends after a year of research, which entails traveling to industry events but also looking at standouts in architecture, fashion, textiles, home furnishings and the arts.

A trip to Paris was influential this year. “When we were in Paris, we had the opportunity to visit the newly opened Fondation Louis Vuitton designed by Frank Gehry,” says Benjamin Moore color and design expert, Andrea Magno.  “While the museum was designed to house an amazing art collection, our team was very intrigued by the design of the building itself and the use of color and building materials, resulting in a significant impact on our thinking for 2016. The interior and exterior of the museum is done with a large amount of glass, but also materials in the color white.”

In addition to designating Simply White OC-117 as color of the year, the company also unveiled Color Trends 2016, a corresponding palette of 23 colors to illustrate how white works within the color spectrum. The list includes such colors as Weimaraner AF-155, Paper White OC-55 and Mascarpone AF-20.

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