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Jul 8, 2019

Duchateau Launches Affordable Hardwood Flooring

Duchateau flooring craft & commerce line

The Guild Craft & Commerce Line Vitner

Flooring manufacturer Duchateau recently introduced The Guild, a collection of affordably-priced hardwood flooring options.

With the new collection, the company aims to “bring high-style to a new generation of homeowners who are seeking elegance, distinction, and durability all at an affordable price,” Duchateau said in a statement. The collection is crafted from engineered European oak wood, and is finished with a matte UV lacquer for durability.

“We are excited to bring our well-known Duchateau design aesthetic to a new category of consumers – first-time homeowners,” Duchateau CEO Misael Tagle says. 

Duchateau flooring Lineage series Hailee

The Guild Lineage Series Hailee

The Guild features three collections: the Lineage Series, Makerlab Edition, and the Craft & Commerce Line. Each collection offers a variety of sizes and color options that are “inspired by
people, craftsmanship, and artistry,” the company says.

The Lineage Series comes in a 7.5-inch plank width in seven colorways, all named for this generation’s most popular female names. Chloe is a raw wood look, while Riley has smokey tones and Ashley features darker coffee colors. The four additional color options fall elsewhere in the brown-gray spectrum.

Duchateau flooring The Guild Makerlab Edition

The Guild Makerlab Edition Joist

Available in 6-inch planks, the Craft & Commerce Line is The Guild’s mid-width option. It’s five colorways are named for a traditional craftsman professions: Osler is a creamy tan, while Baxter has warmer brown tones and Vitner has a pronounced grain pattern.

Finally, Makerlab Edition features a narrow, 3-inch width paired with long planks to create a unique flooring look. It’s four hues are named after woodworking tools and structural elements. Joist has the greatest color variation, ranging from mid-browns to rich coffee. Chisel mixes blue and gray tones, while Lathe blends taupe to light mocha and Planer gives a natural European oak look.

 

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