Building products brand CertainTeed has developed the next generation of one of its most popular vinyl siding products, Cedar Impressions.
The company’s Double 7-inch 3G Straight Edge Perfection Shingles and Cedar Impressions accent panels now come in a variety of new colors and shapes.
“For 27 years, the Cedar Impressions family of shakes and shingles has remained a top choice for its exceptional beauty, versatility and long-lasting curb appeal,” says Brian Kirn, polymer shakes and shingles product manager for CertainTeed. “Despite the current effects of the COVID-19 pandemic on the construction industry, we are committed to maintaining our high standard of quality, while also ensuring the health and safety of partners and employees, as building and remodeling projects cautiously resume across the country.”
The company introduced the Cedar Impressions as a low-cost and low-maintenance alternative to natural cedar shingles, which requires repainting or oiling every six years or so. “Continual expenditures of time and money will be necessary as wood ages and weathers,” the company says. But the Cedar Impressions line takes care of that.
CertainTeed says the new 3G profile is engineered to provide superior aesthetics, simplified installation and enhanced performance. New features include slanted, tapered gaps with deeper shadow, high-definition texture and an offset corner to replicate a woven appearance that’s common or real wood siding. The new double course panel provides more coverage and requires fewer fasteners than single course siding, too.
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“Meaning, installers can easily comply with social distancing measures because fewer people are needed per job,” CertainTeed says. “They can also spend less time on each job site, and in turn, complete more projects as the industry gets back on its feet.”
The new profile also features the company’s signature installation features, such as continuous lock, EasyMeasure tape measure, engineered side tabs with lead-in, HammerTapper hammer assist pads, SureStop to prevent hard nailing, hidden drainage holes, friction dots to support the panel, reverse texture backing and the built-in PanelThermometer temperature spacing indicator. Plus, the product is designed to be used with hand snips for easy trimming.
“For homeowners, the updates offer innovations to protect and elevate their investment at a time when every dollar counts, including durable, weather-resistant materials and the latest deluxe color and design trends, which can be mixed and matched for a distinctive look that will last for years to come,” the company says.
Cedar Impressions Double 7-inch 3G Straight Edge Perfection Shingles install like real cedar shingles, projects 1 inch, and is available in 22 colors.
The company also offers a variety of online resources, such as virtual learning, design inspiration, installation technique improvement videos, digital sales resources and more are available for contractors and homeowners—to help builders, remodelers, and installers.
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