Building products manufacturer CertainTeed says contractors can now customize the company’s popular RoofRunner underlayment with their logo to help with promotion to potential customers.
The Malvern, Pa.-based company says builders and contractors can print their logos directly onto the face of the underlayment sheet to turn each roofing project into an advertisement for their business.
“Roofing companies brand their uniforms, vehicles and websites, so it made perfect sense to us to allow them to brand this product,” says Dale Walton, manger of residential products for CertainTeed Roofing. “Installing RoofRunner with a company logo on it is a powerful advertising and lead generation tool that transforms each passerby into a potential customer. It’s a win-win because it allows contractors to show their name from the rooftops, which lets us offer even more value to the customers who use this underlayment.”
A customized RoofRunner prominently displays a company’s logo on a 24-by-42-inch area that repeats throughout the length of the sheet. It offers 1,000 square feet of advertising space per roll, the company says. Logos can be printed in up to three colors with a minimum order requirement of four pallets (or 196 rolls).
CertainTeed says RoofRunner is a lightweight, polymer-based synthetic underlayment that is designed for use on roof decks as a water-resistant layer beneath asphalt shingles. It features a special top surface treatment that provides excellent slip resistance, even when wet, the company adds.
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