CARY, N.C., December 16, 2020 — Cornerstone Building Brands, Inc. (NYSE: CNR), the largest manufacturer of exterior building products in North America, announces it will launch Cornerstone Building Brands Rewards, a new, robust loyalty program designed exclusively for contractors who purchase its two flagship Ply Gem Siding brands, Mastic and Variform, as well as Ply Gem Steel Siding, Trim & Mouldings, Shutters & Accents and Gutter protection products. The go-live date for the launch of Cornerstone Building Brands Rewards is Jan. 4, 2021.
The program will reward Cornerstone Building Brand contractors via an easy-to-use points system and provide recognition and resources to help grow their businesses.
“We’ve developed the program around the three R’s – rewards, recognition and resources,” says Deb Lechner, vice president of Marketing for Ply Gem Siding, part of the Cornerstone Building Brands family. “This is not just a contractor discount. This program is a way to thank our loyal contractors, who we know have many options for product selection, and invest in their personal and professional success.”
Contractors can quickly sign up for the program through a simple online portal and immediately begin to earn points for eligible purchases to redeem for rewards.
“These points can be redeemed for more than 10,000 items available through the Cornerstone Building Brands Rewards Catalog, including the latest name-brand gear from tools to electronics to travel experiences and more,” said Lechner.
There are three different tiers within Cornerstone Building Brands Rewards – Choice, Select and Master – and as contractors increase their purchases, they will move up tiers and earn bigger rewards, extra recognition and more resources for their business.
“From a recognition standpoint, depending on which tier you’re in, you’ll be designated with a ‘badge’ on our Find-a-Pro website that thousands of homeowners visit each year in search of reputable contractors in their area,” said Lechner. “Then, once those website visitors indicate they are ready to connect with a contractor to start a project, we transfer those hot homeowner leads to Cornerstone Building Brands Rewards enrolled contractors for follow through.”
The third “R” – resources – is another component that truly sets the Cornerstone Building Brands Rewards program apart from anything else in the industry.
“Enrolled contractors will gain access to resources such as the Ply Gem Home Design Visualizer and Hover 3D modeling,” said Lechner. “And our top-tier contractors, based on sales, will also be eligible for our homeowner thank-you program, where we mail homeowners a thank-you gift on the contractor’s behalf. Additionally, contractors will be eligible to attend exclusive Cornerstone Building Brands events to sit at the table with company leaders.”
Once the program launches on Jan. 4, 2021, contractors can quickly sign up for Cornerstone Building Brands Rewards and begin earning points for eligible purchases by visiting CornerstoneBuildingBrands.com/.
ABOUT CORNERSTONE BUILDING BRANDS
Cornerstone Building Brands is the largest manufacturer of exterior building products for residential and low-rise non-residential buildings in North America. Headquartered in Cary, North Carolina, we serve residential and commercial customers across new construction and repair and remodel markets. As the #1 manufacturer of vinyl windows, vinyl siding, insulated metal panels, metal roofing and wall systems and metal accessories, Cornerstone Building Brands combines an expansive portfolio of strong brands and quality products with a broad multichannel distribution platform that includes approximately 20,000 employees at manufacturing, distribution and branch office locations throughout North America. For more information, visit us at CornerstoneBuildingBrands. or follow us on LinkedIn, Facebook, Instagram, Twitter and YouTube.