CHARLOTTE, NC — The largest manufacturer and marketer of cellulose insulation in North America, Applegate • Greenfiber, is going to market as Greenfiber Creators of SANCTUARY, reflecting their commitment to providing a more comfortable, quieter, and greener future.
The new branding is a key step in the integration of the two companies and will enable the consolidated company to leverage a shared product line-up and brand platform which started with the launch of SANCTUARY by Greenfiber in 2018 and the SANCTUARY HOME platform in 2020.
Greenfiber President and CEO, Tom VanAlstine, commented regarding the branding, 'Now is the perfect time to make this subtle but important change. The name Greenfiber captures what we are striving to do – to produce not only the most effective insulation, but also the most environmentally friendly insulation on the market, made of primarily plant-based materials. Moving to this singular brand will make it easier for our customers and end users to identify with us'.
The branding takes effect on February 6, 2023 and will have no impact on product availability. Visit us at our new updated website www.greenfiber.com.