(January 21, 2020) – Meridian Brick, North America’s comprehensive brick resource with distribution across the U.S. and Canada, is relaunching Authintic Brick, which combines the sophistication of brick with a thinner, lightweight profile. Made of real fired clay, thin brick boasts the warmth and craftsmanship of traditional brick, but at 3 inches thinner and 70% lighter, it allows for easy installation and tremendous versatility. Authintic Brick can be installed nearly anywhere—interior, exterior, new construction, or remodels—while offering greater accessibility to a broader audience of pro and DIY users.
With a thoughtfully curated collection of 23 vibrant and sophisticated styles, along with convenient, smaller packaging, Authintic Brick profiles can be blended in endless combinations to achieve nearly any design aesthetic. From wine cellars and vaulted ceilings to fireplace facings, backsplashes, and outdoor kitchens, the uses of Authintic Brick are truly only limited by the imagination. “Brick has been one of the most beloved building materials for centuries, but it has a reputation for being heavy and cumbersome,” says Ashley Charlton, Vice President of Marketing & Communications for Meridian Brick. “Authintic Brick captures brick’s timeless appeal in a versatile, adaptable format with limitless potential.” Authintic Brick is offered in a carefully selected color palette of 23 ready-to-ship colors and is available in Modular (7-7/8” x 2-1/4”), Queen (7-7/8” x 2-3/4”), and King (9-5/8” x 2-5/8”) sizes. Due to ease of installation, anyone from DIYers to skilled tradespeople can enjoy the allure of Authintic Brick.