Appliance manufacturer Samsung Electronics debuted its Bespoke line of fridges in January for the U.S., but now it will unveil a fully customizable kitchen appliance lineup.
“We’ve seen a tremendous response to our Bespoke refrigerators, which families love because they come in an array of changeable colors and materials that fit any interior décor,” says John Herrington, senior vice president and general manager of the company’s home appliances division. “By expanding our Bespoke offerings, families can now bring their personal style to the rest of the kitchen — and the rest of the home.”
Originally launched in Korea back in 2019, the Bespoke kitchen refrigeration line gives homeowners the ability to choose from three units with varying customization capabilities: the 4-Door Flex, the Flex Column, or the Bottom Freezer. The unit’s materials, colors, and designs are all available to personalize.
The new lineup of Bespoke kitchen appliances will match the style and aesthetic of the Bespoke refrigerators. Colors available now include navy, white, grey, sky blue, matte black, rose pink, champagne pink in glass, matte glass, and steel.
The ultra-modern design of the 4-Door Flex fridge, Flex Column, and Bottom Freezer feature recessed handles and a flat-panel design for seamless integration. The Flex Column and Bottom Fridge can be configured together.
When launched back in 2019, Samsung said its inspiration came from the growing number of Millennials becoming homebuyers. The company noticed an increasing number of young adults interested in infusing personal tastes and styles into their homes. Now, that interest has grown further during the pandemic, says Samsung.
“As families spend more time at home—and in the heart of the home, the kitchen—they’re investing in home appliances they can personalize, which is exactly what our Bespoke lineup offers,” says Herrington.
Also new to the Bespoke lineup is the limited edition door panel artwork. The U.S. collaboration is with Philadelphia-based artist Andy Rementer. Some of his work has been used by Apple, Lacoste, Warby Parker, BMW, and Lotte.
Lifestyle products that will be redesigned with the Bespoke features are Samsung’s AirDresser, Cube Air Purifier, and its Jet Cordless Stick Vacuum.
The AirDresser, a winner of the 2020 MVP Awards gold award for home technology, combines steam and air to remove dust, odors, erase wrinkles, and generally refresh clothing. It will now be available in a new Crystal Mirror finish in 18 or 24-inch sizes.