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Apr 16, 2020

Smith and Fong Introduces Six New Durapalm Palmwood Flooring Colors

Smith and Fong Durapalm Palmwood Flooring Tropical Dusk

Alternative materials brand Smith & Fong Co. has added six new colors to its Durapalm line of palmwood flooring. The company says the new styles, now available in click-lock, reflect the company’s renewed focus on palm interior finishes.

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Smith and Fong Durapalm Palmwood Flooring Black Sand
 

“We have worked hard to develop a strong supply of high quality palm from our sources in India,” company founder and co-owner, Dan Smith says. “And the success of this has enabled us to develop the next generation of palm flooring products, including rich new colors and textures, the convenience of click-lock installation and sustainable eucalyptus or bamboo core materials, which provide superior stability. These six new colors are exciting additions to our range of modern floor finishes and just the beginning of a long line of new styles and innovations in this versatile and durable material.”

As Smith explains it, the company was the first U.S. company to manufacture, import, and market palm flooring and plywood products to the North American market. The Durapalm line is now a center of renewed design and innovation for 2020 and beyond, Smith explains, adding that there is nothing else on the market that looks like a Durapalm product. “It truly is unique in the world of flooring,” he says “We like to refer to it as ‘the affordable exotic.’”

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Smith and Fong Durapalm Palmwood Flooring Island Starscape

 

The new Durapalm flooring colors for 2020 are as follows:

  • Reef expresses the tonal range of palm, with sunburst patterns, deep notes and dynamic grain.
  • Lava Stone captures the dance of earth and water, a pattern that reflects the subtle tones and textures found in weathered stone.
  • Black Sand draws from the mystique of a forgotten, black-sand beach somewhere far away.
  • Tropical Dusk is inspired by the last glimpse of sun as the tropical night descends.
  • Brushed Tusk brings to mind sun-bleached driftwood, sand and fossils, which were the inspiration for this unique style.
  • Island Starscape finds inspiration in a tropical night sky, blue/grey tones against an infinite darkness.

Durapalm flooring is available in both click-lock floating or traditional tongue and groove profiles. Planks feature a thick, durable palm wear layer over a sustainable, plantation-grown eucalyptus or stranded bamboo core. Dimensions are 9/16 inch by 3.5 inches and come in random lengths from 16 inches to 60 inches.

“Smith & Fong has explored the potential of palm as a natural renewable resource for almost 20 years,” the company says. “Over this time, it has refined its sourcing and processing of this vibrant, sustainable material. Produced and fabricated in both India and China, Durapalm flooring can contribute to USGBC LEED credit for low-emitting materials.”

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Smith and Fong Durapalm Palmwood Flooring Reef
 

Nigel Maynard

Nigel F. Maynard is the Editor of PRODUCTS. 

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