New appliance manufacturer Thor Kitchen entered the market this month with a suite of appliances the company says combine the features of pro-style units with an affordable price point.
“Everyone wants a pro-style kitchen appliance, but not everyone can afford it,” says Kyle You, managing director of the California-based manufacturer. “This is where we come in. Our goal is to provide the same product at half the price or less.”
You says Thor is able to offer a full suite of pro-style kitchen appliances—range, refrigerator, hood, and dishwasher—for less than $5,000. “Up to this point they’ve always had a premium price,” he says, preventing some homeowners from having their dream kitchen. With Thor, “you get the power and performance of top-notch products at a practical price.”
Along with stainless steel finishes and high-quality construction, You says each appliance will offer a range of features that provide for a pro-chef-level experience. The 30-inch gas range (MSRP $1,599) includes a commercial-grade convection oven, heavy-duty continuous cast-iron grates, high-BTU burners, halogen lighting, automatic reignition, and a blue porcelain interior. The under-cabinet range hood ($399) has an anti-fingerprint finish, touch controls, and commercial-style stainless steel baffle filters. The 36-inch four-door refrigerator ($1,799) features counter-depth French doors with dual air-cooled circulation, a full-width chiller drawer, automatic ice maker, and LED lighting. The 24-inch dishwasher ($699) includes three spray arms, a multi-filter system to save water and energy, and a soil-sensing wash system. Each unit comes with a two-year warranty.
You explains the company is able to offer the appliances at lower price points through efficient operations. It sources components from around the world (e.g., gas valves from Spain, burners from Italy, ignitions from the United States).