European kitchen showroom Global Kitchen Concepts and model-turned entrepreneur Kathy Ireland has launched a new line of accessories that allows designers to provide additional features to their kitchens.
Kitchen Hacks by GKC | kathy ireland is a new line of kitchen products that includes “finely crafted hardware, accessories, décor, and technology for kitchens, at affordable prices,” the company says in a release announcing the collection.
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“We are absolutely thrilled to expand the GKC | kathy ireland brand,” says Mayan Metzler, chairman and CEO of GKC | kathy ireland. “Kitchen Hacks was designed to truly change the aesthetic and functionality of kitchen space simply by using various ‘hacks.’ By making simple changes, such as switching out the hardware on cabinets or adding a backsplash rack, customers can efficiently and effectively transform the entire look and feel of their kitchen.”
The Kitchen Hacks collection includes more than 200 kitchen products that covers a wide range of items, such as storage containers, drawer dividers, utility shelves, cabinet handles, décor and furniture—all “designed to turn any ordinary kitchen into a high-end, functional space,” the company says.
Products are designed to fit every décor style and include “hacks” such as backsplash racks; finely crafted plate holders; compartmentalized trash bins for easy recycling; cutlery, cutlery racks and cutting boards for the home chef and much more. “All products in the Kitchen Hacks collection are uniquely designed to not only transform the aesthetic of a kitchen, but also for optimizing space,” the brand adds.
Kitchen Hacks is a partnership between Kathy Ireland Worldwide (kiWW) and German Kitchen Center, an independent seller of European kitchens in the United States. Products are currently available at gkckitchenhacks.com, but it is unclear whether the Kitchen Hacks will be available at the 16 GKC showrooms in such cities as Miami, Seattle, Denver, Dallas, Atlanta, Washington, Chicago, New York, and Los Angeles. The showrooms carry such high-end European kitchen brands as Leicht, Stosa Cucine, TEAM7, Charles Yorke, and Pianca.
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“Finding solutions for families and businesses is kiWW’s mission statement since the beginning, and we are delighted to bring the GKC | kathy ireland Kitchen Hacks to people’s homes,” says Ireland, chair, CEO and chief designer of the company. “Great kitchens must not only look great, but they also need to be as functional as possible. With Kitchen Hacks accessories, it is possible to enhance your existing kitchen with the latest and greatest gadgets—at affordable prices.”
The company says Kitchen Hacks includes a Kathy’s Essentials collection—a line of accessories, décor and interior accents personally curated by the former model. In 2019, kiWW partnered with GKC to establish 16 branded designer kitchen showrooms throughout the United States.
Chef Andre Carthen, kiWW brand ambassador, known as The Fit Chef, will develop the products in the program with Metzler, Michala Metzler, Ireland, and Jon Carrasco, executive vice president and global creative director for kathy ireland Worldwide. Stephen Roseberry, president and chief marketing officer for kathy Ireland Worldwide will guide marketing for GKC | kathy ireland as well as for Kitchen Hacks.