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Aug 19, 2019

Inspired by Cast Iron Cookware, Maytag Unveils Black Finish for Appliances

Maytag Cast Iron Appliances Kitchen Suite

Benton Harbor, Mich.-based Whirlpool Corp. has unveiled a Cast Iron Black finish for its Maytag brand of appliances.

Inspired by cast iron cookware, the finely textured, matte finish is engineered to stand up to daily wear and tear, “helping to resist scratches while helping to hide fingerprints and minor dents,” the company says.

"Our new Cast Iron Black finish is as tough as it is timeless," says Allison Gillespie, Maytag senior brand manager. "It gives your kitchen a sleek and powerful look, while keeping your perishables cold, your dishes clean and your dinner hot."

maytag cast iron appliances top control dishwasher with powerdry options third level rack

According to Maytag, white cabinetry has long dominated the kitchen design aesthetic, but there has been a noticeable trend in home designers and consumers adding bold pops of color to kitchens—such as the use of colorful cabinetry, mixed textures, and unique backsplashes. The company believes appliances should and does play a part in this movement.

“The Cast Iron Black finish is built to last, having endured 1,000 hours of testing to make sure it can stand up to the everyday,” the company says. “So whether cleaning up last night's dishes or cooking a favorite meal, the new Cast Iron Black finish helps keep kitchen appliances looking as good on the outside as they work on the inside.”

Cast Iron Black is available on select Maytag appliances:

 

Maytag Cast Iron Appliances 30 INCH WIDE GAS RANGE WITH TRUE CONVECTION

 

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