My name is James McClister, and I am both the new digital content director for PRODUCTS and editor for Custom Builder magazine. It’s with humility that I take over for Nigel F. Maynard, whose shoes are not easily filled. Though, I stand in them all the same.
A little about me—I come from a partner publication, Pro Remodeler magazine, where I served as managing editor for the past four and a half years. I spent that time getting to know remodelers—their businesses, jobsites, and industry—and sharing their stories and insights best I could. I departed the magazine lucky enough to have helped win a Jesse H. Neal Award for Best Industry Coverage, announced in June.
With eyes forward, I begin my position with PRODUCTS and Custom Builder as an amalgam of excitement and intrigue, ready to maintain the tradition of quality reporting our team of editors has worked hard to build while also anxious to learn where our readers might want more. Residential construction, and all its many verticals, face significant crosswinds: rapid digitization of all processes from sales to production that are pushing paper into obsoletion; labor shortages that are forcing forward new innovations in efficiency, setting standards for quicker, easier installs; and recent shortages and price increases of building materials that are challenging once brand-loyal builders and remodelers to look for available alternatives wherever they can find them. And those are just the mainstream talking points.
Whatever the issue, from persisting to burgeoning, it’s my intention to keep PRODUCTS and Custom Builder ahead of it so that our readers can better do the same for themselves, their businesses, and their staff (subs included).
If you have any questions, comments, concerns, or just want to introduce yourself, please don’t hesitate to reach out to me at firstname.lastname@example.org.