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Aug 10, 2017

Lighting Trends You Need to Know Now: A Q+A With Ferguson’s Bernadette Campbell

Kichler Armstrong chandelier silo

Kichler Armstrong

With more than 270 showrooms nationwide, Ferguson Bath, Kitchen & Lighting Gallery knows a thing or two about what’s trending with consumers. We asked Bernadette Campbell, national lighting manager, to give us the skinny on what you need to know about lighting.

PRODUCTS: Based on Ferguson's internal data, what are some lighting trends you are seeing?

Bernadette Campbell: The inventive use of LED technology has by far been the most popular trend in lighting. From its seamless incorporation into decorative fixtures to the practical retrofits for recessed and undercabinet lighting, LED is finding its way into every category of lighting. The artistic integration of LED into today’s fixtures also make them preferred among the millennial customer.

Another trend we’re seeing is larger pendants – these fixtures have grown to dimensions that make them a design focal point. Whether grouped together in multiples to form an impressive entry statement or paired up over an island or dining space, large pendants can be discovered in every style and blend of materials to complement any home décor.

As the popularity of farmhouse chic evolves, more neutral colors, living finishes and natural materials blended with modern technology and luxurious details have been on the rise. For lighting, we’re seeing the inventive use of reclaimed wood paired with innovative LED lamping, especially in outdoor applications.

 

PRODUCTS: Are certain materials more popular than others?

BC: When it comes to materials, we’re seeing a lot of fixtures featuring clear glass. These types of fixtures offer style and design without obstructing views. Ideal for small spaces and rooms with standard ceiling heights, clear glass fixtures provide a more open feel. They can also be further customized with vintage-style lamps.

 

PRODUCTS:  What lighting technology is the most popular?

BC: Without a doubt, LED is the leading lighting technology. Beyond energy efficiency, today’s fixtures beautifully incorporate LED in such a way it’s difficult to identify the light source.  

LED bulbs and fixtures are also ideal for outdoor applications, reducing maintenance and providing energy savings for extended nighttime usage.   

And LEDs offer a range of options for light output and color temperature. When using LED, a 2700K-3000K bulb will deliver a warm color with a yellow tint, similar to incandescent lighting. A 4000K+ color temperature is a bluish, bright white, resembling natural daylight. Ferguson lighting experts recommend selecting bulbs with color temperatures at the warm end of the color spectrum – between 2700K-3000K – for sufficient illumination and a good balance of light in most residential applications.

 

PRODUCTS: Are the trends the same among consumers and professional clients?

BC: The trends are similar for homeowners and trade professionals; however, what they’re looking for differs. Homeowners want fixtures that are an expression of their personal style, while professionals seek designs that will appeal to a broad audience.

Ultimately, selecting the right product is a personal choice that reflects the homeowner’s style, but most importantly, should be a good fit for their lifestyle.

The only way builders, designers and homeowners can connect with the product is to experience it. That’s why our showrooms offer an immersive, interactive experience. When you can twist and turn adjustable fixtures or see how crystal or glass elements help reflect natural light, you can envision how the fixture will look in the home.

 

PRODUCTS: What should builders expect in the lighting sector in 2018?

BC: Builders should expect to see further development of LED fixtures, with a broader range of cost-effective options that add value to projects.

Additionally, more homeowners are requesting products that will integrate/connect to their existing technology. They want lighting that looks stunning, but is easy to maintain and can be controlled with a remote or smart device. While homeowners may not want a smart home, they do want some level of technology integration. Savvy builders will incorporate technology expansions in their plans and allow space for the home to grow with the resident.

Aging in place or universal design is another area builders should expect to hear more about in 2018 and the coming years. As people age, they need more lighting throughout their home and it will be imperative for builders to accommodate for this expansion in their designs.

 

PRODUCTS: What kinds of services does Ferguson offers residential construction professionals?

BC: We offer loyalty programs for builders, remodelers and designers who use our showrooms regularly. Some benefits include surprise and delight appreciation perks, regular monthly email communication on new products, trend insights and opportunities for added exposure of their business by showcasing their projects.

Our knowledgeable product experts have an in-depth understanding of the building process. They will work directly with the builder/designer to select products in a one-stop shopping experience for a multitude of products that meet the vision for the project and budget.

 

 

 

 

 

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