Product /
May 13, 2019

New Italian Appliance Brand Makes Debut in North American Market

Forza 36 inch Range stainless steel
Italian ultra-premium cooking appliances brand Forza has made its American debut, offering a line of products designed specifically for the U.S. market.

“We understand that the American market is competitive, which is why we’re excited to be offering something truly unique,” says Marco Guerzoni, director of marketing and product development. “While our designs are unmistakably bold—with sports car-inspired colors and clean, swept lines—these products are more than aesthetic masterpieces. They also bring proven power and performance that make them the centerpiece of any luxury kitchen.”

Forza range Hood with steam

Forza is the "American brainchild" of Glem Gas, a 60-year-old company that manufactures high-performing cooking appliances.  Designed and built in the Emilia-Romagna region of Modena, Italy, Forza appliances lineup includes 30- and 36-inch pro-style gas ranges in seven bold color options; ventilation hoods in three height variations (11, 18 and 24 inches); and a 24-inch dishwasher.

The ranges features dual-flame burners; 18,000-BTU double broiler, Infinito continuous grate system, and a large oven cavity offering 6 cubic feet of usable oven space. Range hoods come in either in an under-cabinet style or in a wall-mount version. And the tall-tub dishwasher comes with stainless steel interiors.

“Original in every aspect, Forza cooking appliances look and perform like nothing you’ve ever seen before,” Guerzoni says. “Forza products are radically designed with profound tradition and modern sophistication, and are dedicated to the proposition that dramatically sculpted lines, inspired colors and superb performance will enhance every culinary experience.”

Forza Dishwasher front view open door

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Nigel F. Maynard

Nigel F. Maynard is the Editor of PRODUCTS. 

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