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May 31, 2018

Video: GE Debuts New Lighting Products at Lowe's


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GE Lighting has partnered with Lowe's Home Improvement stores to create a new, intuitive lighting aisle featuring some of the company's newest products.

The lighting aisle redesign comes after GE Lighting found that "consumers leave stores with the wrong light bulb 40 percent of the time," says Alicia Gauer, the director of communications at GE Lighting. The new partnership affects all U.S. Lowe's locations.

The company hopes that the new aisle organization at Lowe's and GE's straightforward product packaging will help combat consumer confusion. GE is featuring its new HD, or High Definition, line of light bulbs, that includes Relax for more comfortable home settings and Refresh for more active settings. Relax has a soft white light, while Refresh more closely mimics daylight.

The company was also showing off Vintage, its newest release of filament-look LED bulbs.

"For years now, whether it's been from fashion to home decor, what's old is really new again," Gauer says of the inspiration behind Vintage. "Consumers have loved this vintage light bulb where they could actually see the filament in the light bulb and cast that more amber hue indicative of vintage. But yet in this era of LED they wanted something that was ultra-efficient and going to last a long time."

See our conversation with Gauer and close-ups of the new products in the video above.


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